SEO Audit
71
Overall score

https://ivfchandigarh.com/

Audit #15 · started 6 months ago · 53.00 s · triggered by web
✓ 38 pass ! 12 warn ✗ 10 fail · 74 total checks
Compare with previous View full history Download PDF
meta
89
headings
50
schema
0
technical
94
sitemap
100
ssl security
87
page speed
53
links
88
images
90
content
67
mobile
100
hreflang
100
geo
28
spam security
—
domain security
—
⚠️
22 issues need attention
Open the for prioritised, copy-paste-ready fixes with location and AI-personalised suggestions.

Fix progress

0 of 22 issues fixed · Est. time left: 5h 30m
0%
Severity: | Showing / 22 | PDF CSV
High meta Warning −60 pts Medium · ~15m

OpenGraph image present

Missing <meta property="og:image">.

Recommendation

Add the og:image meta tag for rich social previews.

AI suggestion (context-aware)
Generating personalised suggestion…
High headings Fail −100 pts Medium · ~15m

H1 tag present

No <h1> found.

Recommendation

Every page should have one descriptive H1.

AI suggestion (context-aware)
Generating personalised suggestion…
High schema Fail −100 pts Medium · ~15m

JSON-LD structured data present

No JSON-LD scripts found.

Recommendation

Add structured data (Organization, WebSite, BreadcrumbList).

AI suggestion (context-aware)
Generating personalised suggestion…
High page speed Fail −71 pts Medium · ~15m

PageSpeed performance score

Score 29/100 — poor.

Recommendation

Major performance work required.

AI suggestion (context-aware)
Generating personalised suggestion…
High page speed Fail −70 pts Medium · ~15m

Largest Contentful Paint

Poor: 8.5s.

Recommendation

Improve to ≤ 2.5s.

AI suggestion (context-aware)
Generating personalised suggestion…
High page speed Fail −70 pts Medium · ~15m

Cumulative Layout Shift

Poor: 1.055.

Recommendation

Improve to ≤ 0.1.

AI suggestion (context-aware)
Generating personalised suggestion…
High page speed Fail −70 pts Medium · ~15m

First Contentful Paint

Poor: 4.24s.

Recommendation

Improve to ≤ 1.8s.

AI suggestion (context-aware)
Generating personalised suggestion…
High geo Fail −70 pts Medium · ~15m

Content provides clear answers

Weak (3/10).

Recommendation

Add clear H1-H6 heading hierarchy with descriptive titles instead of navigation dump

AI suggestion (context-aware)
Generating personalised suggestion…
High geo Fail −80 pts Medium · ~15m

Structured for AI extraction

Weak (2/10).

Recommendation

Create concise FAQ sections with direct question-answer pairs about IVF success rates, costs, and procedures

AI suggestion (context-aware)
Generating personalised suggestion…
High geo Fail −80 pts Medium · ~15m

Cites authoritative sources

Weak (2/10).

Recommendation

Remove duplicate navigation content and improve content-to-navigation ratio

AI suggestion (context-aware)
Generating personalised suggestion…
Medium headings Warning −50 pts Medium · ~15m

Heading hierarchy

Heading levels skipped 4 times.

Recommendation

Maintain logical heading order (h1 → h2 → h3, no jumps).

AI suggestion (context-aware)
Generating personalised suggestion…
Medium page speed Warning −50 pts Medium · ~15m

Compression enabled

No gzip/brotli content-encoding header.

Recommendation

Enable gzip or Brotli on your server.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium links Warning −50 pts Medium · ~15m

External links safe

7 external _blank links missing rel=noopener.

Recommendation

Add rel="noopener noreferrer" to target="_blank" links for security.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium content Fail −70 pts Medium · ~15m

Readable prose

Flesch reading ease -225.1 — very difficult.

Recommendation

Aggressively simplify prose for general audience.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium content Warning −40 pts Medium · ~15m

E-E-A-T: Authoritativeness

Moderate: Authority is moderately established through being described as 'pioneers in IVF in North India' and oldest IVF center in Chandigarh, with academic events and international patient reach. However, there's limited external validation, accreditations, peer recognition, or third-party endorsements visible.

Recommendation

Strengthen Authoritativeness signals on this page.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium content Warning −40 pts Medium · ~15m

E-E-A-T: Trustworthiness

Moderate: Trust indicators include transparency about services, multiple contact methods, and statutory reports mentioned. However, the page lacks crucial trust signals like detailed pricing, comprehensive physician credentials, clear privacy policies, patient safety certifications, and verifiable success rate data that are essential for medical services.

Recommendation

Strengthen Trustworthiness signals on this page.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium geo Warning −60 pts Medium · ~15m

High factual density

Moderate (4/10).

Recommendation

Implement structured data markup (Schema.org MedicalBusiness, MedicalProcedure) for services and facility information

AI suggestion (context-aware)
Generating personalised suggestion…
Low meta Warning −60 pts Medium · ~15m

Twitter card present

Missing <meta name="twitter:card">.

Recommendation

Add the twitter:card meta tag for rich social previews.

AI suggestion (context-aware)
Generating personalised suggestion…
Low technical Warning −40 pts Medium · ~15m

Response time acceptable

Fetched in 1848 ms — acceptable but slow.

Recommendation

Aim for under 800 ms TTFB.

AI suggestion (context-aware)
Generating personalised suggestion…
Low ssl security Warning −40 pts Medium · ~15m

CSP header present

Missing content-security-policy header.

Recommendation

Add content-security-policy for hardened security posture.

AI suggestion (context-aware)
Generating personalised suggestion…
Low ssl security Warning −40 pts Medium · ~15m

X-Content-Type-Options

Missing x-content-type-options header.

Recommendation

Add x-content-type-options for hardened security posture.

AI suggestion (context-aware)
Generating personalised suggestion…
Low images Warning −40 pts Medium · ~15m

Modern image formats

9/16 images use modern formats.

Recommendation

Convert remaining images to WebP or AVIF for smaller payload.

AI suggestion (context-aware)
Generating personalised suggestion…
Pass Title tag present
title_present
Title tag found.
Actual: Best IVF Centre in Chandigarh | Jindal IVF
Pass Title length
title_length
Title length 42 chars — within recommended range.
Actual: 42 chars
Pass Title is descriptive
title_unique_words
8 words — descriptive enough.
Pass Meta description present
meta_description_present
Meta description present.
Actual: Best IVF Centre in Chandigarh: Jindal Ivf Is The Oldest Ivf Center In Surroundin...
Pass Meta description length
meta_description_length
Description 149 chars — within range.
Actual: 149 chars
Pass OpenGraph title present
og_title_present
Og title present present.
Actual: Best IVF Centre in Chandigarh | Jindal IVF
Pass OpenGraph description present
og_description_present
Og description present present.
Actual: Best IVF Centre in Chandigarh: Jindal Ivf Is The Oldest Ivf Center In Surroundin...
Warning OpenGraph image present
og_image_present
Missing <meta property="og:image">.
Fix: Add the og:image meta tag for rich social previews.
Actual: missing
Expected: present
Warning Twitter card present
twitter_card_present
Missing <meta name="twitter:card">.
Fix: Add the twitter:card meta tag for rich social previews.
Actual: missing
Expected: present
Pass Viewport meta tag present
meta_viewport_present
Viewport meta tag present.
Actual: width=device-width, initial-scale=1
Pass Charset meta tag present
meta_charset_present
Charset declared.
Fail H1 tag present
h1_present
No <h1> found.
Fix: Every page should have one descriptive H1.
Actual: 0 H1
Skipped Single H1 tag
h1_count
No H1 to evaluate.
Skipped H1 has reasonable length
h1_length
No H1 to evaluate.
Pass Sufficient H2 tags
h2_count
7 H2 tags — good content structure.
Actual: 7
Warning Heading hierarchy
heading_hierarchy
Heading levels skipped 4 times.
Fix: Maintain logical heading order (h1 → h2 → h3, no jumps).
Actual: 4 skips
Fail JSON-LD structured data present
schema_json_ld_present
No JSON-LD scripts found.
Fix: Add structured data (Organization, WebSite, BreadcrumbList).
Actual: 0 scripts
Skipped JSON-LD is valid JSON
schema_valid_json
No JSON-LD to evaluate.
Skipped Recommended schema types used
schema_recommended_types
No JSON-LD to evaluate.
Skipped No deprecated schema types
schema_no_deprecated
No JSON-LD to evaluate.
Skipped No restricted schema types
schema_no_restricted
No JSON-LD to evaluate.
Info Microdata or RDFa present
schema_microdata_present
No microdata. JSON-LD is preferred — this is informational only.
Actual: 0
Pass Canonical URL present
canonical_present
Canonical link found.
Actual: https://www.ivfchandigarh.com/
Info Canonical self-references
canonical_self_referencing
Canonical points elsewhere (https://www.ivfchandigarh.com/).
Actual: https://www.ivfchandigarh.com/
Pass Page is indexable
robots_meta_indexable
No noindex directive.
Actual: (not set)
Pass HTML lang attribute
lang_attribute_present
<html lang="en"> declared.
Actual: en
Pass HTML5 doctype
doctype_html5
HTML5 doctype declared.
Pass Favicon present
favicon_present
Favicon declared.
Pass HTTP status 2xx
http_status_ok
Server returned 200.
Actual: 200
Warning Response time acceptable
response_time_ok
Fetched in 1848 ms — acceptable but slow.
Fix: Aim for under 800 ms TTFB.
Actual: 1848 ms
Expected: < 800 ms
Pass robots.txt accessible
robots_txt_found
robots.txt found.
Pass robots.txt does not block
robots_txt_no_block
robots.txt does not block this page.
Pass sitemap.xml accessible
sitemap_xml_found
Sitemap found at https://www.ivfchandigarh.com/sitemap.xml.
Actual: https://www.ivfchandigarh.com/sitemap.xml
Pass Sitemap referenced
sitemap_referenced
Sitemap referenced from robots.txt.
Pass Page served over HTTPS
ssl_https
Served over HTTPS.
Actual: https
Pass TLS handshake succeeds
ssl_valid
TLS handshake succeeded.
Actual: ivfchandigarh.com
Pass HTTP redirects to HTTPS
http_redirects_to_https
HTTP requests redirect to HTTPS.
Pass HSTS header present
hsts_header_present
strict-transport-security header present.
Actual: max-age=63072000
Warning CSP header present
csp_header_present
Missing content-security-policy header.
Fix: Add content-security-policy for hardened security posture.
Actual: missing
Warning X-Content-Type-Options
x_content_type_options
Missing x-content-type-options header.
Fix: Add x-content-type-options for hardened security posture.
Actual: missing
Fail PageSpeed performance score
pagespeed_score
Score 29/100 — poor.
Fix: Major performance work required.
Actual: 29/100
Expected: ≥ 80
Fail Largest Contentful Paint
lcp_within_threshold
Poor: 8.5s.
Fix: Improve to ≤ 2.5s.
Actual: 8.5s
Expected: ≤ 2.5s
Fail Cumulative Layout Shift
cls_within_threshold
Poor: 1.055.
Fix: Improve to ≤ 0.1.
Actual: 1.055
Expected: ≤ 0.1
Fail First Contentful Paint
fcp_within_threshold
Poor: 4.24s.
Fix: Improve to ≤ 1.8s.
Actual: 4.24s
Expected: ≤ 1.8s
Pass Time To First Byte
ttfb_within_threshold
Within good threshold (0.01s).
Actual: 0.01s
Info Interaction to Next Paint
inp_within_threshold
INP is a field-only metric — not measured here.
Actual: field-only
Pass Few render-blocking resources
render_blocking_resources
No render-blocking resources detected.
Warning Compression enabled
gzip_or_brotli
No gzip/brotli content-encoding header.
Fix: Enable gzip or Brotli on your server.
Pass Healthy internal link count
internal_link_count
99 unique internal links.
Actual: 99
Pass No broken internal links
no_broken_internal_links
All 10 sampled internal links return success.
Actual: 0/10
Warning External links safe
external_links_safe
7 external _blank links missing rel=noopener.
Fix: Add rel="noopener noreferrer" to target="_blank" links for security.
Actual: 7 unsafe
Pass Descriptive anchor text
descriptive_anchor_text
Anchor texts are descriptive.
Actual: 19/248 generic
Pass Images have alt text
images_alt_present
All 16 images have alt attribute (empty alt OK for decorative).
Actual: 0/16 missing
Pass Below-fold images lazy
images_lazy_loaded
16/16 images use loading="lazy".
Actual: 16 lazy
Warning Modern image formats
images_modern_formats
9/16 images use modern formats.
Fix: Convert remaining images to WebP or AVIF for smaller payload.
Pass Images have dimensions
images_have_dimensions
All images have width/height set.
Pass Sufficient word count
word_count
7904 words — substantive content.
Actual: 7904 words
Fail Readable prose
readability
Flesch reading ease -225.1 — very difficult.
Fix: Aggressively simplify prose for general audience.
Actual: -225.1
Expected: ≥ 60
Pass E-E-A-T: Experience
eeat_experience
Strong: The center demonstrates substantial real-world experience with over 30 years of operation since 1989, claiming 12,800+ deliveries and 16,000+ IVF cycles. Patient testimonials and detailed historical event documentation from 2001-2025 support their long-standing practice.
Actual: 8/10
Pass E-E-A-T: Expertise
eeat_expertise
Strong: The site shows medical expertise through specialized services (PGD/PGS, endoscopy, NICU), multiple specialists across disciplines, and hosting 21 ART update conferences. However, limited detailed information about specific credentials, success rates, and research publications weakens the demonstration of cutting-edge expertise.
Actual: 7/10
Warning E-E-A-T: Authoritativeness
eeat_authority
Moderate: Authority is moderately established through being described as 'pioneers in IVF in North India' and oldest IVF center in Chandigarh, with academic events and international patient reach. However, there's limited external validation, accreditations, peer recognition, or third-party endorsements visible.
Fix: Strengthen Authoritativeness signals on this page.
Actual: 6/10
Expected: ≥ 7
Warning E-E-A-T: Trustworthiness
eeat_trust
Moderate: Trust indicators include transparency about services, multiple contact methods, and statutory reports mentioned. However, the page lacks crucial trust signals like detailed pricing, comprehensive physician credentials, clear privacy policies, patient safety certifications, and verifiable success rate data that are essential for medical services.
Fix: Strengthen Trustworthiness signals on this page.
Actual: 6/10
Expected: ≥ 7
Pass Viewport set for mobile
mobile_viewport
Responsive viewport configured.
Actual: width=device-width, initial-scale=1
Pass Tap targets reasonable
mobile_tap_targets
No obvious tap-target sizing problems.
Info Legible font sizes
mobile_font_size
No inline body font-size — relying on stylesheet defaults.
Actual: unknown
Pass No Flash/legacy plugins
mobile_no_flash
No legacy plugin elements.
Info hreflang tags present (if i18n)
hreflang_present
No hreflang tags. OK for monolingual sites.
Actual: 0
Skipped hreflang codes valid
hreflang_valid_codes
No hreflang to evaluate.
Skipped hreflang self-reference
hreflang_self_ref
No hreflang to evaluate.
Skipped hreflang x-default present
hreflang_x_default
No hreflang to evaluate.
Fail Content provides clear answers
geo_clear_answers
Weak (3/10).
Fix: Add clear H1-H6 heading hierarchy with descriptive titles instead of navigation dump
Actual: 3/10
Expected: ≥ 7
Warning High factual density
geo_factual_density
Moderate (4/10).
Fix: Implement structured data markup (Schema.org MedicalBusiness, MedicalProcedure) for services and facility information
Actual: 4/10
Expected: ≥ 7
Fail Structured for AI extraction
geo_structured_for_ai
Weak (2/10).
Fix: Create concise FAQ sections with direct question-answer pairs about IVF success rates, costs, and procedures
Actual: 2/10
Expected: ≥ 7
Fail Cites authoritative sources
geo_authoritative_sources
Weak (2/10).
Fix: Remove duplicate navigation content and improve content-to-navigation ratio
Actual: 2/10
Expected: ≥ 7