https://nayraivf.com/service/

Every page needs exactly one <h1> tag — the primary heading. It tells both users and search engines what the page is about, and is the strongest on-page ranking signal.

<body>
  <div>Page content with no H1</div>
</body>

<body>
  <h1>Your Main Page Heading</h1>
  <!-- rest of content -->
</body>

Add an Open Graph image so links to this page render as a rich card on social platforms. Use 1200x630 px, JPEG/PNG, under 1MB.

<head>
  <!-- no og:image -->
</head>

<head>
  <meta property="og:image" content="https://yoursite.com/og-image.jpg">
  <meta property="og:image:width" content="1200">
  <meta property="og:image:height" content="630">
</head>

Largest Contentful Paint should load within 2.5s. Optimise the largest above-the-fold element: compress hero images, preload critical assets, and eliminate render-blocking resources.

<img src="hero.jpg">

<link rel="preload" as="image" href="hero.webp">
<img src="hero.webp" fetchpriority="high" width="1200" height="600" alt="...">

Title is outside the 30-60 character sweet spot. Google truncates titles longer than ~60 chars in search results, hiding your keywords. Keep the primary keyword near the start.

<title>8 chars</title>

<title>Shortened title — primary keyword first (≤60 chars)</title>

Open Lighthouse in Chrome DevTools or PageSpeed Insights — the report lists specific opportunities ranked by impact.

First Contentful Paint should be under 1.8s. Inline critical CSS, defer non-critical CSS/JS, and use a CDN.

Show expertise: author bio with credentials, citations to reputable sources, in-depth coverage of the topic, technical accuracy.

Add trust signals: clear contact info, privacy policy, terms of service, customer reviews, security badges, real photos of team/location.

Make the title descriptive — at least 3 meaningful words including the page topic and brand. Single-word titles waste a high-impact ranking signal.

<title>1 words</title>

<title>Specific Page Topic — Brand Name</title>

Meta description is outside the 120-160 character range. Too short = thin content; too long = truncated by Google.

<meta name="description" content="8 chars">

<meta name="description" content="Rewritten description, 120-160 chars, with the primary keyword and a value proposition.">

Enable gzip or Brotli compression on your server. Typically cuts text payload by 70-80% — easy LCP win.

Convert images to WebP or AVIF — typically 25-50% smaller than JPEG/PNG with no visible quality loss. Use <picture> for fallback.

<img src="photo.jpg">

<picture>
  <source type="image/avif" srcset="photo.avif">
  <source type="image/webp" srcset="photo.webp">
  <img src="photo.jpg" alt="...">
</picture>

Demonstrate first-hand experience: original photos, personal anecdotes, before/after results, screenshots from the actual product/service.

Build authoritativeness: links from respected sites in your niche, mentions in industry publications, About page detailing your expertise.

Add Strict-Transport-Security header so browsers refuse HTTP for your domain after the first visit. Bumps SSL Labs grade to A+.

Strict-Transport-Security: max-age=31536000; includeSubDomains

Add rel="noopener noreferrer" to target="_blank" links. Without noopener, the linked page can manipulate your window object — security + perf risk.

<a href="https://other.com" target="_blank">External</a>

<a href="https://other.com" target="_blank" rel="noopener noreferrer">External</a>

Simplify your prose. Shorter sentences (15-20 words), smaller words (1-2 syllables), more paragraph breaks. Target 8th-grade reading level for a general audience.

Lead each section with a direct, citable answer to the question users would ask. AI engines (ChatGPT, Perplexity) cite the clearest, most specific sentences.

Add concrete facts — numbers, dates, percentages, named sources. Vague prose doesn't get cited; specific data does.

Add bulleted lists, sub-headings, definitions, and TL;DR sections. AI engines prefer clearly structured content for extraction.

Cite authoritative external sources (links, references). Pages that cite reputable sources are themselves cited more often.

Server is slow. Investigate: enable a CDN, add page caching, optimise database queries, upgrade hosting. TTFB > 800ms hurts every Core Web Vital.

Add X-Content-Type-Options: nosniff so browsers honour the Content-Type and don't MIME-sniff for malicious files.

X-Content-Type-Options: nosniff

Add a Content-Security-Policy header to block XSS by whitelisting allowed script/style sources.

Content-Security-Policy: default-src 'self'; script-src 'self' 'unsafe-inline'