SEO Audit
75
Overall score

https://primeivfcentre.com/

Audit #6 · started 6 months ago · 50.41 s · triggered by web
✓ 34 pass ! 25 warn ✗ 7 fail · 74 total checks
View full history Download PDF
meta
88
headings
90
schema
80
technical
84
sitemap
93
ssl security
80
page speed
68
links
58
images
45
content
60
mobile
87
hreflang
100
geo
50
spam security
—
domain security
—
⚠️
32 issues need attention
Open the for prioritised, copy-paste-ready fixes with location and AI-personalised suggestions.

Fix progress

0 of 32 issues fixed · Est. time left: 8h 0m
0%
Severity: | Showing / 32 | PDF CSV
High schema Fail −100 pts Medium · ~15m

JSON-LD is valid JSON

1 JSON-LD block(s) failed to parse.

Recommendation

Validate at https://validator.schema.org/.

AI suggestion (context-aware)
Generating personalised suggestion…
High technical Fail −80 pts Medium · ~15m

Response time acceptable

Fetched in 3402 ms — too slow.

Recommendation

Investigate server performance, caching, CDN.

AI suggestion (context-aware)
Generating personalised suggestion…
High page speed Fail −70 pts Medium · ~15m

Largest Contentful Paint

Poor: 5.45s.

Recommendation

Improve to ≤ 2.5s.

AI suggestion (context-aware)
Generating personalised suggestion…
High page speed Fail −70 pts Medium · ~15m

First Contentful Paint

Poor: 3.65s.

Recommendation

Improve to ≤ 1.8s.

AI suggestion (context-aware)
Generating personalised suggestion…
High links Fail −70 pts Medium · ~15m

No broken internal links

2 of 10 sampled internal links broken.

Recommendation

Fix or remove broken links: https://primeivfcentre.com/cdn-cgi/l/email-protection#f5d59c9b939ab585879c98909c839396909b818790db969a98 (HTTP 0); https://primeivfcentre.com/cdn-cgi/l/email-protection#1d3d74737b725d6d6f747078746b7b7e7873696f78337e7270 (HTTP 0)

AI suggestion (context-aware)
Generating personalised suggestion…
High images Fail −70 pts Medium · ~15m

Images have alt text

46 of 97 images missing alt attribute.

Recommendation

Add alt text describing each image (alt="" for purely decorative).

AI suggestion (context-aware)
Generating personalised suggestion…
High images Fail −70 pts Medium · ~15m

Images have dimensions

Only 2/97 images have explicit dimensions.

Recommendation

Add width/height attributes — required to avoid layout shift.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium meta Warning −40 pts Medium · ~15m

Title length

Title is 62 characters — likely truncated in SERPs.

Recommendation

Trim to 30–60 characters.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium meta Warning −30 pts Medium · ~15m

Meta description length

Description is 171 characters — likely truncated.

Recommendation

Trim to 120–160 characters.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium headings Warning −50 pts Medium · ~15m

Heading hierarchy

Heading levels skipped 8 times.

Recommendation

Maintain logical heading order (h1 → h2 → h3, no jumps).

AI suggestion (context-aware)
Generating personalised suggestion…
Medium ssl security Warning −40 pts Medium · ~15m

HSTS header present

Missing strict-transport-security header.

Recommendation

Add strict-transport-security for hardened security posture.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium page speed Warning −36 pts Medium · ~15m

PageSpeed performance score

Score 64/100 — improve.

Recommendation

Investigate Lighthouse opportunities.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium page speed Warning −50 pts Medium · ~15m

Compression enabled

No gzip/brotli content-encoding header.

Recommendation

Enable gzip or Brotli on your server.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium links Warning −50 pts Medium · ~15m

External links safe

7 external _blank links missing rel=noopener.

Recommendation

Add rel="noopener noreferrer" to target="_blank" links for security.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium content Warning −50 pts Medium · ~15m

E-E-A-T: Experience

Moderate:

Recommendation

Strengthen Experience signals on this page.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium content Warning −50 pts Medium · ~15m

E-E-A-T: Expertise

Moderate:

Recommendation

Strengthen Expertise signals on this page.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium content Warning −50 pts Medium · ~15m

E-E-A-T: Authoritativeness

Moderate:

Recommendation

Strengthen Authoritativeness signals on this page.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium content Warning −50 pts Medium · ~15m

E-E-A-T: Trustworthiness

Moderate:

Recommendation

Strengthen Trustworthiness signals on this page.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium mobile Warning −40 pts Medium · ~15m

Tap targets reasonable

6 interactive elements have inline font-size below 12px.

Recommendation

Ensure tap targets are at least 44×44 px and 12px+ font size.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium geo Warning −50 pts Medium · ~15m

Content provides clear answers

Moderate (5/10).

Recommendation

Improve to lift this dimension.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium geo Warning −50 pts Medium · ~15m

High factual density

Moderate (5/10).

Recommendation

Improve to lift this dimension.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium geo Warning −50 pts Medium · ~15m

Structured for AI extraction

Moderate (5/10).

Recommendation

Improve to lift this dimension.

AI suggestion (context-aware)
Generating personalised suggestion…
Medium geo Warning −50 pts Medium · ~15m

Cites authoritative sources

Moderate (5/10).

Recommendation

Improve to lift this dimension.

AI suggestion (context-aware)
Generating personalised suggestion…
Low meta Warning −60 pts Medium · ~15m

Twitter card present

Missing <meta name="twitter:card">.

Recommendation

Add the twitter:card meta tag for rich social previews.

AI suggestion (context-aware)
Generating personalised suggestion…
Low technical Warning −30 pts Medium · ~15m

HTML5 doctype

No or non-HTML5 doctype.

Recommendation

Use <!DOCTYPE html>.

AI suggestion (context-aware)
Generating personalised suggestion…
Low sitemap Warning −30 pts Medium · ~15m

Sitemap referenced

robots.txt does not reference a sitemap.

Recommendation

Add "Sitemap: https://primeivfcentre.com/sitemap.xml" to robots.txt.

AI suggestion (context-aware)
Generating personalised suggestion…
Low ssl security Warning −40 pts Medium · ~15m

CSP header present

Missing content-security-policy header.

Recommendation

Add content-security-policy for hardened security posture.

AI suggestion (context-aware)
Generating personalised suggestion…
Low ssl security Warning −40 pts Medium · ~15m

X-Content-Type-Options

Missing x-content-type-options header.

Recommendation

Add x-content-type-options for hardened security posture.

AI suggestion (context-aware)
Generating personalised suggestion…
Low links Warning −50 pts Medium · ~15m

Descriptive anchor text

20% of anchor texts are generic ("click here", etc.).

Recommendation

Use descriptive anchor text containing target keywords.

AI suggestion (context-aware)
Generating personalised suggestion…
Low images Warning −40 pts Medium · ~15m

Below-fold images lazy

Only 1 of 97 images use loading="lazy".

Recommendation

Add loading="lazy" to images below the fold.

AI suggestion (context-aware)
Generating personalised suggestion…
Low images Warning −40 pts Medium · ~15m

Modern image formats

47/97 images use modern formats.

Recommendation

Convert remaining images to WebP or AVIF for smaller payload.

AI suggestion (context-aware)
Generating personalised suggestion…
Low content Warning −40 pts Medium · ~15m

Readable prose

Flesch reading ease 35.8 — fairly difficult.

Recommendation

Shorten sentences and use simpler words.

AI suggestion (context-aware)
Generating personalised suggestion…
Pass Title tag present
title_present
Title tag found.
Actual: Best IVF Centre in Gurgaon | IVF Clinic in Gurgaon - Prime IVF
Warning Title length
title_length
Title is 62 characters — likely truncated in SERPs.
Fix: Trim to 30–60 characters.
Actual: 62 chars
Expected: 30–60 chars
Pass Title is descriptive
title_unique_words
13 words — descriptive enough.
Pass Meta description present
meta_description_present
Meta description present.
Actual: Prime IVF Centre is the Best IVF Centre in Gurgaon and the most recommended IVF...
Warning Meta description length
meta_description_length
Description is 171 characters — likely truncated.
Fix: Trim to 120–160 characters.
Actual: 171 chars
Expected: 120–160 chars
Pass OpenGraph title present
og_title_present
Og title present present.
Actual: Best IVF Centre in Gurgaon | IVF Clinic in Gurgaon - Prime IVF
Pass OpenGraph description present
og_description_present
Og description present present.
Actual: Prime IVF Centre is the Best IVF Centre in Gurgaon and the most recommended IVF...
Pass OpenGraph image present
og_image_present
Og image present present.
Actual: https://www.primeivfcentre.com/assets/front/images/logo.png
Warning Twitter card present
twitter_card_present
Missing <meta name="twitter:card">.
Fix: Add the twitter:card meta tag for rich social previews.
Actual: missing
Expected: present
Pass Viewport meta tag present
meta_viewport_present
Viewport meta tag present.
Actual: width=device-width, initial-scale=1, maximum-scale=1
Pass Charset meta tag present
meta_charset_present
Charset declared.
Pass H1 tag present
h1_present
Found 1 H1.
Actual: 1 H1
Pass Single H1 tag
h1_count
Exactly one H1.
Actual: 1
Pass H1 has reasonable length
h1_length
H1 length 80 chars.
Actual: 80 chars
Pass Sufficient H2 tags
h2_count
8 H2 tags — good content structure.
Actual: 8
Warning Heading hierarchy
heading_hierarchy
Heading levels skipped 8 times.
Fix: Maintain logical heading order (h1 → h2 → h3, no jumps).
Actual: 8 skips
Pass JSON-LD structured data present
schema_json_ld_present
5 JSON-LD blocks present.
Actual: 5 scripts
Fail JSON-LD is valid JSON
schema_valid_json
1 JSON-LD block(s) failed to parse.
Fix: Validate at https://validator.schema.org/.
Actual: 1 invalid
Pass Recommended schema types used
schema_recommended_types
Recommended schema types found.
Actual: Organization, Product
Pass No deprecated schema types
schema_no_deprecated
No deprecated schema types.
Pass No restricted schema types
schema_no_restricted
No restricted schema types.
Info Microdata or RDFa present
schema_microdata_present
No microdata. JSON-LD is preferred — this is informational only.
Actual: 0
Pass Canonical URL present
canonical_present
Canonical link found.
Actual: https://www.primeivfcentre.com/
Info Canonical self-references
canonical_self_referencing
Canonical points elsewhere (https://www.primeivfcentre.com/).
Actual: https://www.primeivfcentre.com/
Pass Page is indexable
robots_meta_indexable
No noindex directive.
Actual: (not set)
Pass HTML lang attribute
lang_attribute_present
<html lang="en"> declared.
Actual: en
Warning HTML5 doctype
doctype_html5
No or non-HTML5 doctype.
Fix: Use <!DOCTYPE html>.
Pass Favicon present
favicon_present
Favicon declared.
Pass HTTP status 2xx
http_status_ok
Server returned 200.
Actual: 200
Fail Response time acceptable
response_time_ok
Fetched in 3402 ms — too slow.
Fix: Investigate server performance, caching, CDN.
Actual: 3402 ms
Expected: < 800 ms
Pass robots.txt accessible
robots_txt_found
robots.txt found.
Pass robots.txt does not block
robots_txt_no_block
robots.txt does not block this page.
Pass sitemap.xml accessible
sitemap_xml_found
Sitemap found at https://primeivfcentre.com/sitemap.xml.
Actual: https://primeivfcentre.com/sitemap.xml
Warning Sitemap referenced
sitemap_referenced
robots.txt does not reference a sitemap.
Fix: Add "Sitemap: https://primeivfcentre.com/sitemap.xml" to robots.txt.
Pass Page served over HTTPS
ssl_https
Served over HTTPS.
Actual: https
Pass TLS handshake succeeds
ssl_valid
TLS handshake succeeded.
Actual: primeivfcentre.com
Pass HTTP redirects to HTTPS
http_redirects_to_https
HTTP requests redirect to HTTPS.
Warning HSTS header present
hsts_header_present
Missing strict-transport-security header.
Fix: Add strict-transport-security for hardened security posture.
Actual: missing
Warning CSP header present
csp_header_present
Missing content-security-policy header.
Fix: Add content-security-policy for hardened security posture.
Actual: missing
Warning X-Content-Type-Options
x_content_type_options
Missing x-content-type-options header.
Fix: Add x-content-type-options for hardened security posture.
Actual: missing
Warning PageSpeed performance score
pagespeed_score
Score 64/100 — improve.
Fix: Investigate Lighthouse opportunities.
Actual: 64/100
Expected: ≥ 80
Fail Largest Contentful Paint
lcp_within_threshold
Poor: 5.45s.
Fix: Improve to ≤ 2.5s.
Actual: 5.45s
Expected: ≤ 2.5s
Pass Cumulative Layout Shift
cls_within_threshold
Within good threshold (0).
Actual: 0
Fail First Contentful Paint
fcp_within_threshold
Poor: 3.65s.
Fix: Improve to ≤ 1.8s.
Actual: 3.65s
Expected: ≤ 1.8s
Pass Time To First Byte
ttfb_within_threshold
Within good threshold (0.14s).
Actual: 0.14s
Info Interaction to Next Paint
inp_within_threshold
INP is a field-only metric — not measured here.
Actual: field-only
Pass Few render-blocking resources
render_blocking_resources
No render-blocking resources detected.
Warning Compression enabled
gzip_or_brotli
No gzip/brotli content-encoding header.
Fix: Enable gzip or Brotli on your server.
Pass Healthy internal link count
internal_link_count
10 unique internal links.
Actual: 10
Fail No broken internal links
no_broken_internal_links
2 of 10 sampled internal links broken.
Fix: Fix or remove broken links: https://primeivfcentre.com/cdn-cgi/l/email-protection#f5d59c9b939ab585879c98909c839396909b818790db969a98 (HTTP 0); https://primeivfcentre.com/cdn-cgi/l/email-protection#1d3d74737b725d6d6f747078746b7b7e7873696f78337e7270 (HTTP 0)
Actual: 2 broken
Expected: 0
Warning External links safe
external_links_safe
7 external _blank links missing rel=noopener.
Fix: Add rel="noopener noreferrer" to target="_blank" links for security.
Actual: 7 unsafe
Warning Descriptive anchor text
descriptive_anchor_text
20% of anchor texts are generic ("click here", etc.).
Fix: Use descriptive anchor text containing target keywords.
Actual: 35/173 generic
Fail Images have alt text
images_alt_present
46 of 97 images missing alt attribute.
Fix: Add alt text describing each image (alt="" for purely decorative).
Actual: 46/97 missing
Expected: 0
Warning Below-fold images lazy
images_lazy_loaded
Only 1 of 97 images use loading="lazy".
Fix: Add loading="lazy" to images below the fold.
Actual: 1 lazy
Warning Modern image formats
images_modern_formats
47/97 images use modern formats.
Fix: Convert remaining images to WebP or AVIF for smaller payload.
Fail Images have dimensions
images_have_dimensions
Only 2/97 images have explicit dimensions.
Fix: Add width/height attributes — required to avoid layout shift.
Pass Sufficient word count
word_count
8544 words — substantive content.
Actual: 8544 words
Warning Readable prose
readability
Flesch reading ease 35.8 — fairly difficult.
Fix: Shorten sentences and use simpler words.
Actual: 35.8
Expected: ≥ 60
Warning E-E-A-T: Experience
eeat_experience
Moderate:
Fix: Strengthen Experience signals on this page.
Actual: 5/10
Expected: ≥ 7
Warning E-E-A-T: Expertise
eeat_expertise
Moderate:
Fix: Strengthen Expertise signals on this page.
Actual: 5/10
Expected: ≥ 7
Warning E-E-A-T: Authoritativeness
eeat_authority
Moderate:
Fix: Strengthen Authoritativeness signals on this page.
Actual: 5/10
Expected: ≥ 7
Warning E-E-A-T: Trustworthiness
eeat_trust
Moderate:
Fix: Strengthen Trustworthiness signals on this page.
Actual: 5/10
Expected: ≥ 7
Pass Viewport set for mobile
mobile_viewport
Responsive viewport configured.
Actual: width=device-width, initial-scale=1, maximum-scale=1
Warning Tap targets reasonable
mobile_tap_targets
6 interactive elements have inline font-size below 12px.
Fix: Ensure tap targets are at least 44×44 px and 12px+ font size.
Info Legible font sizes
mobile_font_size
No inline body font-size — relying on stylesheet defaults.
Actual: unknown
Pass No Flash/legacy plugins
mobile_no_flash
No legacy plugin elements.
Info hreflang tags present (if i18n)
hreflang_present
No hreflang tags. OK for monolingual sites.
Actual: 0
Skipped hreflang codes valid
hreflang_valid_codes
No hreflang to evaluate.
Skipped hreflang self-reference
hreflang_self_ref
No hreflang to evaluate.
Skipped hreflang x-default present
hreflang_x_default
No hreflang to evaluate.
Warning Content provides clear answers
geo_clear_answers
Moderate (5/10).
Fix: Improve to lift this dimension.
Actual: 5/10
Expected: ≥ 7
Warning High factual density
geo_factual_density
Moderate (5/10).
Fix: Improve to lift this dimension.
Actual: 5/10
Expected: ≥ 7
Warning Structured for AI extraction
geo_structured_for_ai
Moderate (5/10).
Fix: Improve to lift this dimension.
Actual: 5/10
Expected: ≥ 7
Warning Cites authoritative sources
geo_authoritative_sources
Moderate (5/10).
Fix: Improve to lift this dimension.
Actual: 5/10
Expected: ≥ 7