Overall score

https://www.clinicdermatech.com/faqs

Audit #686 · started 4 months ago · 38.29 s · triggered by site_audit

✓ 30 pass ! 17 warn ✗ 7 fail · 71 total checks

View full history Download PDF

Fix progress

0 of 24 issues fixed · Est. time left: 14h 45m

Severity: | Showing / 24 | PDF CSV

Critical meta Fail priority 97/100 −100 pts Trivial · ~5m

Title tag present

No <title> tag was found in <head>.

Location in HTML

Line 1 · html > head

>    1  <!DOCTYPE html><!--GyZUrys6XOlTYSH3yHLWM--><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" href="/_next/static/media/2a65768255d6b625-s.p.d19752fb.woff2" …
     2                      sticky top-0

Generic best practice

Every page must have a unique, descriptive <title> tag inside <head>. 30-60 characters, primary keyword first.

Code fix

Before:

<head>
  <!-- no <title> tag -->
</head>

After:

<head>
  <title>Your Page Title (30-60 chars)</title>
</head>

AI suggestion (context-aware)

Generating personalised suggestion…

High page speed Fail priority 83/100 −70 pts Medium · ~45m

Largest Contentful Paint

Poor: 11.35s.

Generic best practice

Largest Contentful Paint should load within 2.5s. Optimise the largest above-the-fold element: compress hero images, preload critical assets, and eliminate render-blocking resources.

Code fix

Before:

<img src="hero.jpg">

After:

<link rel="preload" as="image" href="hero.webp">
<img src="hero.webp" fetchpriority="high" width="1200" height="600" alt="...">

AI suggestion (context-aware)

Generating personalised suggestion…

High meta Fail priority 78/100 −100 pts Trivial · ~5m

Meta description present

No meta description found.

Location in HTML

Line 1 · html > head

>    1  <!DOCTYPE html><!--GyZUrys6XOlTYSH3yHLWM--><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" href="/_next/static/media/2a65768255d6b625-s.p.d19752fb.woff2" …
     2                      sticky top-0

Generic best practice

Add a meta description (120-160 characters) summarising the page. It appears under the title in search results and directly affects click-through rate.

Code fix

Before:

<head>
  <!-- no meta description -->
</head>

After:

<head>
  <meta name="description" content="Compelling 120-160 character summary describing what's on this page and why a user should click.">
</head>

AI suggestion (context-aware)

Generating personalised suggestion…

High page speed Fail priority 78/100 −70 pts Easy · ~15m

Cumulative Layout Shift

Poor: 0.521.

Generic best practice

Cumulative Layout Shift should be under 0.1. Set explicit width/height on images, reserve space for embeds and ads, and avoid late-loading fonts that re-flow text.

Code fix

Before:

<img src="photo.jpg">

After:

<img src="photo.jpg" width="800" height="600" alt="...">

AI suggestion (context-aware)

Generating personalised suggestion…

High page speed Fail priority 74/100 −66 pts Medium · ~45m

PageSpeed performance score

Score 34/100 — poor.

Generic best practice

Open Lighthouse in Chrome DevTools or PageSpeed Insights — the report lists specific opportunities ranked by impact.

AI suggestion (context-aware)

Generating personalised suggestion…

High content Fail priority 68/100 −80 pts Hard · ~120m

Sufficient word count

Only 28 words — thin content.

Generic best practice

Expand the content. 300+ words is the minimum for a substantive page; 1000+ for competitive informational queries. Cover the topic thoroughly.

AI suggestion (context-aware)

Generating personalised suggestion…

High meta Warning priority 65/100 −60 pts Easy · ~15m

OpenGraph image present

Missing <meta property="og:image">.

Location in HTML

Line 1 · html > head

>    1  <!DOCTYPE html><!--GyZUrys6XOlTYSH3yHLWM--><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" href="/_next/static/media/2a65768255d6b625-s.p.d19752fb.woff2" …
     2                      sticky top-0

Generic best practice

Add an Open Graph image so links to this page render as a rich card on social platforms. Use 1200x630 px, JPEG/PNG, under 1MB.

Code fix

Before:

<head>
  <!-- no og:image -->
</head>

After:

<head>
  <meta property="og:image" content="https://yoursite.com/og-image.jpg">
  <meta property="og:image:width" content="1200">
  <meta property="og:image:height" content="630">
</head>

AI suggestion (context-aware)

Generating personalised suggestion…

High schema Fail priority 62/100 −100 pts Medium · ~45m

JSON-LD structured data present

No JSON-LD scripts found.

Generic best practice

Add structured data (JSON-LD) so search engines understand your content type. Schema can trigger rich results — stars, prices, FAQs — that increase click-through rate.

Code fix

Before:

<!-- no JSON-LD -->

After:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Page title",
  "author": {"@type": "Person", "name": "Author name"},
  "datePublished": "2026-01-01"
}
</script>

AI suggestion (context-aware)

Generating personalised suggestion…

Medium technical Warning priority 66/100 −40 pts Easy · ~15m

Canonical URL present

No canonical link tag found.

Location in HTML

Line 1 · html > head

>    1  <!DOCTYPE html><!--GyZUrys6XOlTYSH3yHLWM--><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" href="/_next/static/media/2a65768255d6b625-s.p.d19752fb.woff2" …
     2                      sticky top-0

Generic best practice

Add a canonical link to prevent duplicate-content issues. It tells search engines which URL is the authoritative version of this page.

Code fix

Before:

<head>
  <!-- no canonical -->
</head>

After:

<head>
  <link rel="canonical" href="https://www.clinicdermatech.com/faqs">
</head>

AI suggestion (context-aware)

Generating personalised suggestion…

Medium page speed Warning priority 64/100 −40 pts Medium · ~45m

First Contentful Paint

Needs improvement: 2.57s.

Generic best practice

First Contentful Paint should be under 1.8s. Inline critical CSS, defer non-critical CSS/JS, and use a CDN.

AI suggestion (context-aware)

Generating personalised suggestion…

Medium content Warning priority 62/100 −50 pts Medium · ~45m

E-E-A-T: Expertise

Moderate:

Generic best practice

Show expertise: author bio with credentials, citations to reputable sources, in-depth coverage of the topic, technical accuracy.

AI suggestion (context-aware)

Generating personalised suggestion…

Medium content Warning priority 62/100 −50 pts Medium · ~45m

E-E-A-T: Trustworthiness

Moderate:

Generic best practice

Add trust signals: clear contact info, privacy policy, terms of service, customer reviews, security badges, real photos of team/location.

AI suggestion (context-aware)

Generating personalised suggestion…

Medium meta Warning priority 59/100 −60 pts Trivial · ~5m

OpenGraph title present

Missing <meta property="og:title">.

Location in HTML

Line 1 · html > head

>    1  <!DOCTYPE html><!--GyZUrys6XOlTYSH3yHLWM--><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" href="/_next/static/media/2a65768255d6b625-s.p.d19752fb.woff2" …
     2                      sticky top-0

Generic best practice

Add og:title for social-media link previews. Without it, shared links fall back to the page <title>, which may not be ideal for Facebook/LinkedIn cards.

Code fix

Before:

<head>
  <!-- no og:title -->
</head>

After:

<head>
  <meta property="og:title" content="Your social-friendly title">
</head>

AI suggestion (context-aware)

Generating personalised suggestion…

Medium meta Warning priority 59/100 −60 pts Trivial · ~5m

OpenGraph description present

Missing <meta property="og:description">.

Location in HTML

Line 1 · html > head

>    1  <!DOCTYPE html><!--GyZUrys6XOlTYSH3yHLWM--><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" href="/_next/static/media/2a65768255d6b625-s.p.d19752fb.woff2" …
     2                      sticky top-0

Generic best practice

Add og:description so links shared on Facebook/LinkedIn show a preview blurb. Falls back to meta description if missing, but a tailored one converts better.

Code fix

Before:

<head>
  <!-- no og:description -->
</head>

After:

<head>
  <meta property="og:description" content="Punchy social-share blurb, 90-150 chars.">
</head>

AI suggestion (context-aware)

Generating personalised suggestion…

Medium page speed Warning priority 59/100 −50 pts Easy · ~15m

Compression enabled

No gzip/brotli content-encoding header.

Generic best practice

Enable gzip or Brotli compression on your server. Typically cuts text payload by 70-80% — easy LCP win.

AI suggestion (context-aware)

Generating personalised suggestion…

Medium images Warning priority 59/100 −60 pts Medium · ~45m

Modern image formats

No images use webp/avif.

Generic best practice

Convert images to WebP or AVIF — typically 25-50% smaller than JPEG/PNG with no visible quality loss. Use <picture> for fallback.

Code fix

Before:

<img src="photo.jpg">

After:

<picture>
  <source type="image/avif" srcset="photo.avif">
  <source type="image/webp" srcset="photo.webp">
  <img src="photo.jpg" alt="...">
</picture>

AI suggestion (context-aware)

Generating personalised suggestion…

Medium content Warning priority 58/100 −50 pts Hard · ~120m

E-E-A-T: Experience

Moderate:

Generic best practice

Demonstrate first-hand experience: original photos, personal anecdotes, before/after results, screenshots from the actual product/service.

AI suggestion (context-aware)

Generating personalised suggestion…

Medium content Warning priority 58/100 −50 pts Hard · ~120m

E-E-A-T: Authoritativeness

Moderate:

Generic best practice

Build authoritativeness: links from respected sites in your niche, mentions in industry publications, About page detailing your expertise.

AI suggestion (context-aware)

Generating personalised suggestion…

Medium ssl security Warning priority 54/100 −40 pts Easy · ~15m

HSTS header present

Missing strict-transport-security header.

Generic best practice

Add Strict-Transport-Security header so browsers refuse HTTP for your domain after the first visit. Bumps SSL Labs grade to A+.

Code fix

Strict-Transport-Security: max-age=31536000; includeSubDomains

AI suggestion (context-aware)

Generating personalised suggestion…

Low links Warning priority 43/100 −50 pts Easy · ~15m

Descriptive anchor text

33% of anchor texts are generic ("click here", etc.).

Generic best practice

Replace generic anchor text ("click here", "read more") with descriptive phrases containing the target page's keywords. Anchors are a strong relevance signal.

Code fix

Before:

<a href="/laptops">click here</a>

After:

<a href="/laptops">programming laptops review</a>

AI suggestion (context-aware)

Generating personalised suggestion…

Low meta Warning priority 40/100 −60 pts Trivial · ~5m

Twitter card present

Missing <meta name="twitter:card">.

Location in HTML

Line 1 · html > head

>    1  <!DOCTYPE html><!--GyZUrys6XOlTYSH3yHLWM--><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" href="/_next/static/media/2a65768255d6b625-s.p.d19752fb.woff2" …
     2                      sticky top-0

Generic best practice

Add a twitter:card meta tag to control how Twitter renders shared links. Use "summary_large_image" with an og:image for the best preview.

Code fix

Before:

<!-- no twitter:card -->

After:

<meta name="twitter:card" content="summary_large_image">

AI suggestion (context-aware)

Generating personalised suggestion…

Low headings Warning priority 40/100 −40 pts Medium · ~45m

Sufficient H2 tags

Only 0 H2 tags.

Generic best practice

Use H2s to break content into scannable sections. Pages with no H2 read as a wall of text — worse for users and for search relevance.

Code fix

Before:

<!-- no H2 sections -->

After:

<h2>First Major Section</h2>
<p>...</p>
<h2>Second Major Section</h2>
<p>...</p>

AI suggestion (context-aware)

Generating personalised suggestion…

Low ssl security Warning priority 39/100 −40 pts Trivial · ~5m

X-Content-Type-Options

Missing x-content-type-options header.

Generic best practice

Add X-Content-Type-Options: nosniff so browsers honour the Content-Type and don't MIME-sniff for malicious files.

Code fix

X-Content-Type-Options: nosniff

AI suggestion (context-aware)

Generating personalised suggestion…

Low ssl security Warning priority 32/100 −40 pts Medium · ~45m

CSP header present

Missing content-security-policy header.

Generic best practice

Add a Content-Security-Policy header to block XSS by whitelisting allowed script/style sources.

Code fix

Content-Security-Policy: default-src 'self'; script-src 'self' 'unsafe-inline'

AI suggestion (context-aware)

Generating personalised suggestion…

Fail Title tag present

title_present

No <title> tag was found in <head>.

Fix: Add a unique, descriptive <title> tag.

Actual: missing

Expected: present

Fail Meta description present

meta_description_present

No meta description found.

Fix: Add a compelling 120–160 character meta description.

Actual: missing

Expected: present

Warning OpenGraph title present

og_title_present

Missing <meta property="og:title">.

Fix: Add the og:title meta tag for rich social previews.

Actual: missing

Expected: present

Warning OpenGraph description present

og_description_present

Missing <meta property="og:description">.

Fix: Add the og:description meta tag for rich social previews.

Actual: missing

Expected: present

Warning OpenGraph image present

og_image_present

Missing <meta property="og:image">.

Fix: Add the og:image meta tag for rich social previews.

Actual: missing

Expected: present

Warning Twitter card present

twitter_card_present

Missing <meta name="twitter:card">.

Fix: Add the twitter:card meta tag for rich social previews.

Actual: missing

Expected: present

Pass Viewport meta tag present

meta_viewport_present

Viewport meta tag present.

Actual: width=device-width, initial-scale=1

Pass Charset meta tag present

meta_charset_present

Charset declared.

Pass H1 tag present

h1_present

Found 1 H1.

Actual: 1 H1

Pass Single H1 tag

h1_count

Exactly one H1.

Actual: 1

Pass H1 has reasonable length

h1_length

H1 length 26 chars.

Actual: 26 chars

Warning Sufficient H2 tags

h2_count

Only 0 H2 tags.

Fix: Use H2s to break content into scannable sections.

Actual: 0

Expected: ≥ 2

Pass Heading hierarchy

heading_hierarchy

Heading levels descend logically.

Actual: 1 skips

Fail JSON-LD structured data present

schema_json_ld_present

No JSON-LD scripts found.

Fix: Add structured data (Organization, WebSite, BreadcrumbList).

Actual: 0 scripts

Skipped JSON-LD is valid JSON

schema_valid_json

No JSON-LD to evaluate.

Skipped Recommended schema types used

schema_recommended_types

No JSON-LD to evaluate.

Skipped No deprecated schema types

schema_no_deprecated

No JSON-LD to evaluate.

Skipped No restricted schema types

schema_no_restricted

No JSON-LD to evaluate.

Info Microdata or RDFa present

schema_microdata_present

No microdata. JSON-LD is preferred — this is informational only.

Actual: 0

Warning Canonical URL present

canonical_present

No canonical link tag found.

Fix: Add <link rel="canonical" href="..."> to prevent duplicate indexing.

Actual: missing

Skipped Canonical self-references

canonical_self_referencing

No canonical to evaluate.

Pass Page is indexable

robots_meta_indexable

No noindex directive.

Actual: (not set)

Pass HTML lang attribute

lang_attribute_present

<html lang="en"> declared.

Actual: en

Pass HTML5 doctype

doctype_html5

HTML5 doctype declared.

Pass Favicon present

favicon_present

Favicon declared.

Pass HTTP status 2xx

http_status_ok

Server returned 200.

Actual: 200

Pass Response time acceptable

response_time_ok

Fetched in 251 ms.

Actual: 251 ms

Pass robots.txt accessible

robots_txt_found

robots.txt found.

Pass robots.txt does not block

robots_txt_no_block

robots.txt does not block this page.

Pass sitemap.xml accessible

sitemap_xml_found

Sitemap found at https://www.clinicdermatech.com/sitemap.xml.

Actual: https://www.clinicdermatech.com/sitemap.xml

Pass Sitemap referenced

sitemap_referenced

Sitemap referenced from robots.txt.

Pass Page served over HTTPS

ssl_https

Served over HTTPS.

Actual: https

Pass TLS handshake succeeds

ssl_valid

TLS handshake succeeded.

Actual: clinicdermatech.com

Pass HTTP redirects to HTTPS

http_redirects_to_https

HTTP requests redirect to HTTPS.

Warning HSTS header present

hsts_header_present

Missing strict-transport-security header.

Fix: Add strict-transport-security for hardened security posture.

Actual: missing

Warning CSP header present

csp_header_present

Missing content-security-policy header.

Fix: Add content-security-policy for hardened security posture.

Actual: missing

Warning X-Content-Type-Options

x_content_type_options

Missing x-content-type-options header.

Fix: Add x-content-type-options for hardened security posture.

Actual: missing

Fail PageSpeed performance score

pagespeed_score

Score 34/100 — poor.

Fix: Major performance work required.

Actual: 34/100

Expected: ≥ 80

Fail Largest Contentful Paint

lcp_within_threshold

Poor: 11.35s.

Fix: Improve to ≤ 2.5s.

Actual: 11.35s

Expected: ≤ 2.5s

Fail Cumulative Layout Shift

cls_within_threshold

Poor: 0.521.

Fix: Improve to ≤ 0.1.

Actual: 0.521

Expected: ≤ 0.1

Warning First Contentful Paint

fcp_within_threshold

Needs improvement: 2.57s.

Fix: Aim for ≤ 1.8s.

Actual: 2.57s

Expected: ≤ 1.8s

Pass Time To First Byte

ttfb_within_threshold

Within good threshold (0s).

Actual: 0s

Info Interaction to Next Paint

inp_within_threshold

INP is a field-only metric — not measured here.

Actual: field-only

Pass Few render-blocking resources

render_blocking_resources

No render-blocking resources detected.

Warning Compression enabled

gzip_or_brotli

No gzip/brotli content-encoding header.

Fix: Enable gzip or Brotli on your server.

Pass Healthy internal link count

internal_link_count

10 unique internal links.

Actual: 10

Pass No broken internal links

no_broken_internal_links

All 10 sampled internal links return success.

Actual: 0/10

Pass External links safe

external_links_safe

All external _blank links use rel=noopener.

Actual: 1 external

Warning Descriptive anchor text

descriptive_anchor_text

33% of anchor texts are generic ("click here", etc.).

Fix: Use descriptive anchor text containing target keywords.

Actual: 10/30 generic

Pass Images have alt text

images_alt_present

All 9 images have alt attribute (empty alt OK for decorative).

Actual: 0/9 missing

Pass Below-fold images lazy

images_lazy_loaded

8/9 images use loading="lazy".

Actual: 8 lazy

Warning Modern image formats

images_modern_formats

No images use webp/avif.

Fix: Adopt WebP/AVIF — typically 25-50% smaller than JPEG/PNG.

Pass Images have dimensions

images_have_dimensions

All images have width/height set.

Fail Sufficient word count

word_count

Only 28 words — thin content.

Fix: Target 300+ words; ideal 1000+.

Actual: 28 words

Expected: ≥ 300

Skipped Readable prose

readability

Insufficient text to score.

Warning E-E-A-T: Experience

eeat_experience

Moderate:

Fix: Strengthen Experience signals on this page.

Actual: 5/10

Expected: ≥ 7

Warning E-E-A-T: Expertise

eeat_expertise

Moderate:

Fix: Strengthen Expertise signals on this page.

Actual: 5/10

Expected: ≥ 7

Warning E-E-A-T: Authoritativeness

eeat_authority

Moderate:

Fix: Strengthen Authoritativeness signals on this page.

Actual: 5/10

Expected: ≥ 7

Warning E-E-A-T: Trustworthiness

eeat_trust

Moderate:

Fix: Strengthen Trustworthiness signals on this page.

Actual: 5/10

Expected: ≥ 7

Pass Viewport set for mobile

mobile_viewport

Responsive viewport configured.

Actual: width=device-width, initial-scale=1

Pass Tap targets reasonable

mobile_tap_targets

No obvious tap-target sizing problems.

Info Legible font sizes

mobile_font_size

No inline body font-size — relying on stylesheet defaults.

Actual: unknown

Pass No Flash/legacy plugins

mobile_no_flash

No legacy plugin elements.

Info hreflang tags present (if i18n)

hreflang_present

No hreflang tags. OK for monolingual sites.

Actual: 0

Skipped hreflang codes valid

hreflang_valid_codes

No hreflang to evaluate.

Skipped hreflang self-reference

hreflang_self_ref

No hreflang to evaluate.

Skipped hreflang x-default present

hreflang_x_default

No hreflang to evaluate.

Skipped Content provides clear answers

geo_clear_answers

Content too short to evaluate.

Skipped High factual density

geo_factual_density

Content too short to evaluate.

Skipped Structured for AI extraction

geo_structured_for_ai

Content too short to evaluate.

Skipped Cites authoritative sources

geo_authoritative_sources

Content too short to evaluate.

https://www.clinicdermatech.com/faqs

Live progress

Fix progress

Title tag present

Largest Contentful Paint

Meta description present

Cumulative Layout Shift

PageSpeed performance score

Sufficient word count

OpenGraph image present

JSON-LD structured data present

Canonical URL present

First Contentful Paint

E-E-A-T: Expertise

E-E-A-T: Trustworthiness

OpenGraph title present

OpenGraph description present

Compression enabled

Modern image formats

E-E-A-T: Experience

E-E-A-T: Authoritativeness

HSTS header present

Descriptive anchor text

Twitter card present

Sufficient H2 tags

X-Content-Type-Options

CSP header present