https://www.clinicdermatech.com/anti-ageing-injectables/profhilo

Title is outside the 30-60 character sweet spot. Google truncates titles longer than ~60 chars in search results, hiding your keywords. Keep the primary keyword near the start.

<title>73 chars</title>

<title>Shortened title — primary keyword first (≤60 chars)</title>

Show expertise: author bio with credentials, citations to reputable sources, in-depth coverage of the topic, technical accuracy.

Add trust signals: clear contact info, privacy policy, terms of service, customer reviews, security badges, real photos of team/location.

Meta description is outside the 120-160 character range. Too short = thin content; too long = truncated by Google.

<meta name="description" content="180 chars">

<meta name="description" content="Rewritten description, 120-160 chars, with the primary keyword and a value proposition.">

Enable gzip or Brotli compression on your server. Typically cuts text payload by 70-80% — easy LCP win.

Convert images to WebP or AVIF — typically 25-50% smaller than JPEG/PNG with no visible quality loss. Use <picture> for fallback.

<img src="photo.jpg">

<picture>
  <source type="image/avif" srcset="photo.avif">
  <source type="image/webp" srcset="photo.webp">
  <img src="photo.jpg" alt="...">
</picture>

Demonstrate first-hand experience: original photos, personal anecdotes, before/after results, screenshots from the actual product/service.

Build authoritativeness: links from respected sites in your niche, mentions in industry publications, About page detailing your expertise.

Add Strict-Transport-Security header so browsers refuse HTTP for your domain after the first visit. Bumps SSL Labs grade to A+.

Strict-Transport-Security: max-age=31536000; includeSubDomains

Simplify your prose. Shorter sentences (15-20 words), smaller words (1-2 syllables), more paragraph breaks. Target 8th-grade reading level for a general audience.

Lead each section with a direct, citable answer to the question users would ask. AI engines (ChatGPT, Perplexity) cite the clearest, most specific sentences.

Add concrete facts — numbers, dates, percentages, named sources. Vague prose doesn't get cited; specific data does.

Add bulleted lists, sub-headings, definitions, and TL;DR sections. AI engines prefer clearly structured content for extraction.

Cite authoritative external sources (links, references). Pages that cite reputable sources are themselves cited more often.

Restricted schema types (e.g., FAQPage) are now reserved for government/health sites. Using them on other sites does nothing useful and may flag as spam.

Headings should descend logically: H1 → H2 → H3, no jumps. Skipping levels (H1 → H3) breaks accessibility tools and confuses crawlers.

<h1>Page Title</h1>
<h3>Section</h3>  <!-- skipped H2 -->

<h1>Page Title</h1>
<h2>Section</h2>
<h3>Subsection</h3>

Replace generic anchor text ("click here", "read more") with descriptive phrases containing the target page's keywords. Anchors are a strong relevance signal.

<a href="/laptops">click here</a>

<a href="/laptops">programming laptops review</a>

H1 should be 20-70 characters — long enough to be descriptive, short enough to be scannable.

<h1>8 chars</h1>

<h1>Descriptive 20-70 character heading</h1>

Add X-Content-Type-Options: nosniff so browsers honour the Content-Type and don't MIME-sniff for malicious files.

X-Content-Type-Options: nosniff

Add a Content-Security-Policy header to block XSS by whitelisting allowed script/style sources.

Content-Security-Policy: default-src 'self'; script-src 'self' 'unsafe-inline'