https://potenzawellness.com/skin-booster/

Largest Contentful Paint should load within 2.5s. Optimise the largest above-the-fold element: compress hero images, preload critical assets, and eliminate render-blocking resources.

<img src="hero.jpg">

<link rel="preload" as="image" href="hero.webp">
<img src="hero.webp" fetchpriority="high" width="1200" height="600" alt="...">

Add a meta description (120-160 characters) summarising the page. It appears under the title in search results and directly affects click-through rate.

<head>
  <!-- no meta description -->
</head>

<head>
  <meta name="description" content="Compelling 120-160 character summary describing what's on this page and why a user should click.">
</head>

Every <img> needs an alt attribute. Alt text helps screen readers, image search ranking, and shows when the image fails to load. Use alt="" only for purely decorative images.

<img src="photo.jpg">

<img src="photo.jpg" alt="Descriptive text describing the image content">

Open Lighthouse in Chrome DevTools or PageSpeed Insights — the report lists specific opportunities ranked by impact.

First Contentful Paint should be under 1.8s. Inline critical CSS, defer non-critical CSS/JS, and use a CDN.

Set explicit width/height on every <img> to prevent Cumulative Layout Shift. Browser reserves the box before the image loads.

<img src="photo.jpg" alt="...">

<img src="photo.jpg" width="800" height="600" alt="...">

Show expertise: author bio with credentials, citations to reputable sources, in-depth coverage of the topic, technical accuracy.

Add trust signals: clear contact info, privacy policy, terms of service, customer reviews, security badges, real photos of team/location.

Enable gzip or Brotli compression on your server. Typically cuts text payload by 70-80% — easy LCP win.

Expand the content. 300+ words is the minimum for a substantive page; 1000+ for competitive informational queries. Cover the topic thoroughly.

Demonstrate first-hand experience: original photos, personal anecdotes, before/after results, screenshots from the actual product/service.

Build authoritativeness: links from respected sites in your niche, mentions in industry publications, About page detailing your expertise.

Add rel="noopener noreferrer" to target="_blank" links. Without noopener, the linked page can manipulate your window object — security + perf risk.

<a href="https://other.com" target="_blank">External</a>

<a href="https://other.com" target="_blank" rel="noopener noreferrer">External</a>

Lead each section with a direct, citable answer to the question users would ask. AI engines (ChatGPT, Perplexity) cite the clearest, most specific sentences.

Add concrete facts — numbers, dates, percentages, named sources. Vague prose doesn't get cited; specific data does.

Add bulleted lists, sub-headings, definitions, and TL;DR sections. AI engines prefer clearly structured content for extraction.

Cite authoritative external sources (links, references). Pages that cite reputable sources are themselves cited more often.

Server is slow. Investigate: enable a CDN, add page caching, optimise database queries, upgrade hosting. TTFB > 800ms hurts every Core Web Vital.

Convert images to WebP or AVIF — typically 25-50% smaller than JPEG/PNG with no visible quality loss. Use <picture> for fallback.

<img src="photo.jpg">

<picture>
  <source type="image/avif" srcset="photo.avif">
  <source type="image/webp" srcset="photo.webp">
  <img src="photo.jpg" alt="...">
</picture>

Add loading="lazy" to images below the fold. Saves bandwidth, speeds up initial page load.

<img src="below-fold.jpg">

<img src="below-fold.jpg" loading="lazy" width="..." height="..." alt="...">

Simplify your prose. Shorter sentences (15-20 words), smaller words (1-2 syllables), more paragraph breaks. Target 8th-grade reading level for a general audience.

Reference your sitemap from robots.txt so crawlers can find it without guessing.

User-agent: *
Allow: /

Sitemap: https://yoursite.com/sitemap.xml