https://drrajeevagarwal.in/services/

Add a meta description (120-160 characters) summarising the page. It appears under the title in search results and directly affects click-through rate.

<head>
  <!-- no meta description -->
</head>

<head>
  <meta name="description" content="Compelling 120-160 character summary describing what's on this page and why a user should click.">
</head>

Potential hacked-site/injected-code signals found. Scan source for obfuscated scripts and hidden iframes, check for unexpected admin users and recently modified files, restore from a clean backup, update CMS/plugins, then request a review in Search Console.

<script>eval(atob("...base64..."))</script>

<!-- remove injected script; patch the vulnerability that allowed it -->

Set explicit width/height on every <img> to prevent Cumulative Layout Shift. Browser reserves the box before the image loads.

<img src="photo.jpg" alt="...">

<img src="photo.jpg" width="800" height="600" alt="...">

Add an Open Graph image so links to this page render as a rich card on social platforms. Use 1200x630 px, JPEG/PNG, under 1MB.

<head>
  <!-- no og:image -->
</head>

<head>
  <meta property="og:image" content="https://yoursite.com/og-image.jpg">
  <meta property="og:image:width" content="1200">
  <meta property="og:image:height" content="630">
</head>

Title is outside the 30-60 character sweet spot. Google truncates titles longer than ~60 chars in search results, hiding your keywords. Keep the primary keyword near the start.

<title>28 chars</title>

<title>Shortened title — primary keyword first (≤60 chars)</title>

Real users experience slow Largest Contentful Paint (Chrome UX Report field data). Optimise the largest above-the-fold element: serve a properly sized, modern-format hero image, preload it, and cut render-blocking CSS/JS.

Show expertise: author bio with credentials, citations to reputable sources, in-depth coverage of the topic, technical accuracy.

Add trust signals: clear contact info, privacy policy, terms of service, customer reviews, security badges, real photos of team/location.

Add og:description so links shared on Facebook/LinkedIn show a preview blurb. Falls back to meta description if missing, but a tailored one converts better.

<head>
  <!-- no og:description -->
</head>

<head>
  <meta property="og:description" content="Punchy social-share blurb, 90-150 chars.">
</head>

Enable gzip or Brotli compression on your server. Typically cuts text payload by 70-80% — easy LCP win.

Convert images to WebP or AVIF — typically 25-50% smaller than JPEG/PNG with no visible quality loss. Use <picture> for fallback.

<img src="photo.jpg">

<picture>
  <source type="image/avif" srcset="photo.avif">
  <source type="image/webp" srcset="photo.webp">
  <img src="photo.jpg" alt="...">
</picture>

Expand the content. 300+ words is the minimum for a substantive page; 1000+ for competitive informational queries. Cover the topic thoroughly.

Demonstrate first-hand experience: original photos, personal anecdotes, before/after results, screenshots from the actual product/service.

Build authoritativeness: links from respected sites in your niche, mentions in industry publications, About page detailing your expertise.

Use exactly one <h1> per page. Multiple H1s confuse search engines about the main topic. Demote secondary H1s to H2.

<h1>Main Title</h1>
<h1>Secondary Title</h1>

<h1>Main Title</h1>
<h2>Secondary Title</h2>

Add Strict-Transport-Security header so browsers refuse HTTP for your domain after the first visit. Bumps SSL Labs grade to A+.

Strict-Transport-Security: max-age=31536000; includeSubDomains

Add rel="noopener noreferrer" to target="_blank" links. Without noopener, the linked page can manipulate your window object — security + perf risk.

<a href="https://other.com" target="_blank">External</a>

<a href="https://other.com" target="_blank" rel="noopener noreferrer">External</a>

Simplify your prose. Shorter sentences (15-20 words), smaller words (1-2 syllables), more paragraph breaks. Target 8th-grade reading level for a general audience.

Publish a DMARC record to tell receivers what to do with mail that fails SPF/DKIM, and where to send reports. Start at p=none to monitor, then tighten to quarantine/reject.

# no _dmarc TXT record

_dmarc.example.com.  IN  TXT  "v=DMARC1; p=quarantine; rua=mailto:dmarc@example.com"

Lead each section with a direct, citable answer to the question users would ask. AI engines (ChatGPT, Perplexity) cite the clearest, most specific sentences.

Add concrete facts — numbers, dates, percentages, named sources. Vague prose doesn't get cited; specific data does.

Add bulleted lists, sub-headings, definitions, and TL;DR sections. AI engines prefer clearly structured content for extraction.

Cite authoritative external sources (links, references). Pages that cite reputable sources are themselves cited more often.

Headings should descend logically: H1 → H2 → H3, no jumps. Skipping levels (H1 → H3) breaks accessibility tools and confuses crawlers.

<h1>Page Title</h1>
<h3>Section</h3>  <!-- skipped H2 -->

<h1>Page Title</h1>
<h2>Section</h2>
<h3>Subsection</h3>

Add the recommended HTTP security headers at the server/CDN level to harden the site.

# missing headers

# nginx
add_header X-Frame-Options "SAMEORIGIN";
add_header X-Content-Type-Options "nosniff";
add_header Referrer-Policy "strict-origin-when-cross-origin";
add_header Permissions-Policy "geolocation=(), microphone=()";
add_header Strict-Transport-Security "max-age=31536000; includeSubDomains";

Add loading="lazy" to images below the fold. Saves bandwidth, speeds up initial page load.

<img src="below-fold.jpg">

<img src="below-fold.jpg" loading="lazy" width="..." height="..." alt="...">

Replace generic anchor text ("click here", "read more") with descriptive phrases containing the target page's keywords. Anchors are a strong relevance signal.

<a href="/laptops">click here</a>

<a href="/laptops">programming laptops review</a>

Use H2s to break content into scannable sections. Pages with no H2 read as a wall of text — worse for users and for search relevance.

<!-- no H2 sections -->

<h2>First Major Section</h2>
<p>...</p>
<h2>Second Major Section</h2>
<p>...</p>

H1 should be 20-70 characters — long enough to be descriptive, short enough to be scannable.

<h1>8 chars</h1>

<h1>Descriptive 20-70 character heading</h1>

Add X-Content-Type-Options: nosniff so browsers honour the Content-Type and don't MIME-sniff for malicious files.

X-Content-Type-Options: nosniff

Add a Content-Security-Policy header to block XSS by whitelisting allowed script/style sources.

Content-Security-Policy: default-src 'self'; script-src 'self' 'unsafe-inline'